Every Red Bee site has a dedicated local representative to drive local green initiatives and help deliver our environmental targets, and the Green Bee team meets regularly to share ideas and promote new company-wide sustainability initiatives.”
Green Bee is part of our overall Environmental Management System (EMS), led by myself in my role as CFO and co-ordinated by a core group, representing a number of company functions, including operations, product, sourcing and communications. He continues: “The initiative provides a framework for driving company-wide sustainability awareness, with clearly defined targets related to environmental sustainability.
Since 2018, a lot of its efforts have been channelled through an internal, employee-led initiative called Green Bee, described as an “engine for change” by Chief Financial Officer Edward Odevall. All of which means that, even if some companies are at a more formative stage of their sustainability journey, they aren’t lacking in good examples to inspire them.īroadcast and media services company Red Bee Media is among those to have realised early on that, to be successful, sustainability has to be embedded in every facet of its operations. In fact, putting this article together confirmed that companies of all sizes and in all sectors of the business are increasingly committing to myriad environmental measures – from eliminating plastic packaging, to electric car leasing schemes and more energy-efficient streaming workflows. “We’ve reached a point where it’s practically impossible for companies not to invest in sustainability,” Edward Odevall, Red Bee Our industry understands that it needs to be proactive in enabling greener video streaming, and a number of global operators have already publicly committed to achieving carbon footprint neutrality in a few years’ time, including KPN and Telia.” Cisco’s Visual Networking Index found that video traffic represented an estimated 84% of all consumer IP traffic in 2021 – up from 79% in 2016. Alain Nochimowski, CTO at Viaccess-Orca, observes: “Sustainability is becoming increasingly important and well-recognised in the media and entertainment sector. M&E is no exception to this trend, and that’s just as well given its historically substantial carbon footprint. By offering more of what your customers may be interested in, you are improving the shopping experience and increasing your shop's revenue.Three Moons of Biyangdo - Red Bee carbon neautral feature for streaming service and film company Newyonder SellUp will increase your store's revenue and average order value using targeted offers. By offering more of what your customers may be interested in, you are improving the shopping experience and increasing your shop's revenue. If you have any issues, check out the documentation or drop us a support request.
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